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The Role of Keywords in SEO Strategy

In this competitive digital marketing era, every SEO expert and almost every digital marketer knows the importance of keywords. They absolutely know that keywords can increase their rankings in Google search results. 

A keyword can be a word or combination of words that tells search engines what the user is looking to search for. Keywords help websites appear in search engine results for relevant queries and provide your business with proper attention. In this article, we are not just discussing the role of keywords in SEO strategy, but also throwing tips around. 

What are Keywords?

A keyword is a word or combination of words that helps search engines find the information users are looking for and provide relevant results. When you search for your queries in the Google search bar, Google search engine algorithm provides you with the most relevant results according to your needs. 

For example, if you want to buy some indoor plants to decorate your leaving room, you might search “best indoor plants for leaving area” in the Google search engine.Here,“best indoor plants for leaving area” work as the keyword. It’s important to use in your content your business information-related keywords and your users needs-related keywords so that the search engine includes your content in its results. 

Why are Keywords Important for SEO?

Keywords help to provide users with their needy products or information in connection with the information they are searching for and increase the chance of your website appearing in relevant search results. So, using the right keywords in your content can increase the number of visitors to your website. Moreover, keywords are important to ensuring that your website is visible to the right audience, driving more organic traffic, and increasing search engine rankings. 

Different Types of Keywords in SEO

Depending on the characteristics, keywords can be of various types. But for SEO purposes, there are two major types of keywords: short-tail keywords and long-tail keywords.

Short tail keywords: “shoes”, “watches”, “plants”, these are short-tail keywords or head keywords. These keywords have a very high search volume, which indicates that a large number of audiences search for themevery month. So, these keywords have high competition and are difficult to rank for. 

Long tail keywords: “best indoor plants for leaving area” , “best SEO company in Kolkata “, these specific and detailed phrases are long-tail keywords. Long-tail keywords have lower competition and are comparatively easier to rank for. 

How to Choose the Right Keywords

  • Understand the audience: The most important rule is to understand your target audience, their needs, interests, and search behavior. Choose the right keywords by analyzing your targeted audience’s search intent. 
  • Use keyword research tools: We always recommend you use keyword research tools like 1. Google Keyword Planner, SEMrush, Ahrefs, Moz Keyword Explorer, Ubersuggest to choose the right keywords for your targeted audience.
  • Focus on relevant keywords: Always try to use keywords thatarehighly relevant to your business and relevant to your targeted audience’s search intent. 
  • Prefer to use long-tail keywords: Long-tail keywords are less competitive and have higher ranking possibilities. 
  • Monitor and Refine: Regularly try to monitor the performance of your targeted keywords. Use analytics tools to check the performance and change the strategy if needed.

For businesses in Kolkata, consulting with an experienced SEO expert in Kolkata can provide valuable insights and guidance for refining your keyword strategy and improving your search visibility in the local market.

Where Should  Keywords Be Placed on Your Website Page?

Earlier, it was quite easyto rank in search engines by just stuffing keywords, but now you have to more sincere focus on informative content and naturally add keywords to your content to rank higher according to Google’s new terms and conditions. We are sharing a few tips that we have learned by working with our clients.

  • Naturally add your keyword in the page title 
  • Add your keyword within the meta description
  • Add your primary keyword into the URL of the page
  • Naturally add your related keyword throughout the content body
  • Optimize image alt text with relevant keyword

Following these tips, if you place the right keywords and make themappear naturally, it will definitely enhance search engine rankings and user engagements. 

Tools you can use to ease the Keyword Research Process

In this competitive marketing world, there are various keyword research tools available that you can use to rank higher in search engines and get more visitors to your website. We are providing some popular keyword research tools:

1. Google Keyword Planner

2. SEMrush

3. Ahrefs

4. Moz Keyword Explorer

5. Ubersuggest

6. KeywordTool.io

7. SpyFu

8. Serpstat

9. LongTailPro

10. KWFinder

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